Poivre Trading LLC

Company Profile

 The Person Behind it…
  • Roland Poivre, a French citizen born in Lebanon is the creative arm of our company.  Besides his French touch, Roland is rich of a multi-cultural background; brought up in Lebanon, educated in Switzerland, he started his career in Paris in the food business and moved to Dubai in 2003 after spending 11 years in Canada.
  • In his previous business, he created a new concept in gift counseling whereby the company sources corporate gifts and promotional items based on the client’s brief and company profile.
  • His aim was to provide his clients with the most creative ideas, the best service, the newest designs that will make them unique in their line of business and among competitors.
  •  His continuous efforts to always find the right product brought him in 2009 to represent the Ice-Watch Brand in the UAE, Lebanon and Cyprus.. and today Poivre Trading LLC is the sole agent for Ice-Watch in the UAE
Ice-Watch.. Some background information
  1. The Ice-Watch concept was born in 2007
  2. Ice-Watch is an international, intercultural and intergenerational watch
  4. Ice-Watches are conceived and designed in Belgium, and distributed via Hong Kong.
  5.  Ice-Watch presents more than 20 collections, ranging from the more sober through the classier to the more playful
  6.  Water Resistant with 10 ATM, featuring a screwed back case in polyamide+ or Ice-Ramic.
  7.  Presence in more than 100 Countries and 7500 outlets
  8.  Presence in all the Middle East countries

The Concept

  1. Change is a social value
  2. You can change your watches. Why …?

    » Accessible price
    » Range of colors
    » Variety of collections

  3.  Because you change…. you start to collect
  4. Because you collect…. we create the packaging
  5.  The plating of the packaging follow the « touch » of the collection
  6.  The packaging IS the identity of the brand (Form of a Piggy Bank)

    » Tower, tag, display, …

Ice-Watch in the UAE
  • In the UAE, where we have started operating in March 2010, we have been so far present in more than 26 POS
  • Opening of Ice-Watch Mall of the Emirates (May 2010)
  • Opening of Ice-Watch Sharjah Citi Center (February 2011)
  •  Opening of Ice-Watch Dubai Mall (May 2012)
  •  Opening of Al Ain Mall Al Ain (2013)
  •  Opening of Marina Mall Abu Dhabi (2013)
  •  Resellers throughout the 7 Emirates
  •  Presence in Dubai Duty Free (all terminals) since January 2011
  •  Presence in main marketing activities in Dubai and Abu Dhabi

For more information on Ice-Watch…please visit www.ice-watch.com